Land Rover promote ‘Our Planet’

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Land Rover has taken major steps in trying to promote environmental awareness on a global scale. In recent times, it has become the preferred motor vehicle for environmentally conscious explorers, conservationists, environmentalists and scientists the world over.

Due to various factors influencing the environmental heritage of our planet, including the significant change in climate, they have decided to focus on four key elements - Environmental Technology, Sustainable Manufacturing, CO2 Offsetting, and Conservations and Humanitarian Projects.Environmental Technology – Land Rover has taken on the mammoth task of designing vehicles that are lighter, more compact, and more aerodynamic than most vehicles available today. These vehicles combine environmentally focused technology and can deliver CO2 emissions of 120g/km.

Sustainable Manufacturing – Land Rover has, over the years, worked hard to reduce emissions with each new vehicle in its range. Also, they are in the process of developing technologies to further improve emission reduction.

CO2 Offsetting – This is a leading initiative, and the most comprehensive to be taken on by an automotive manufacturer. Projects will include a wind farm in China, hydro-electric generator in Tajikistan, and efficient cooking stoves in Uganda.

Conservation and Humanitarian Projects – Land Rover participates in various conservation projects that reap long term rewards. They are also a dedicated sponsor to the Born Free Foundation, Biosphere Expedition, Royal Geographical Society (with IBG), and Earthwatch.

Everybody has a responsibility towards the environment, and Land Rover has taken its first steps by investing in sustainable development by designing vehicles that is fuel efficient, and by reducing CO2 emissions during manufacturing. In this way, the negative impact on our environment is minimised.

With these innovative ideas, Land Rover has pushed hard to improve and sustain our precious environment for future generations.

Thursday, October 2nd, 2008 at 3:53 pm and is filed under Autos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.